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foto ilustrativa FreePik Kopenhagen, marca centenária de chocolates, abrirá quatro novas lojas em Porto Alegre após aquisição pela Nestlé
Um ano após ser adquirida pela Nestlé, a marca de chocolates Kopenhagen, fundada em 1928, expandirá sua presença em Porto Alegre com a inauguração de quatro novas lojas. A expansão inclui um espaço em um edifício histórico de 1918, localizado na Rua dos Andradas, no Centro Histórico da cidade. A abertura dessa unidade está prevista para dezembro de 2024.
Além do Centro Histórico, as novas operações incluirão unidades no bairro Moinhos de Vento, no Bourbon Shopping Ipiranga e no Aeroporto Salgado Filho. Todas as lojas serão próprias, sem formato de franquia. O investimento em cada unidade está estimado entre R$ 150 mil e R$ 300 mil, com expectativa de criação de três a oito v
Expansão no RS e Brasil
Renata Vichi, CEO do Grupo CRM, destaca que o modelo de lojas de rua será o principal motor de crescimento da Kopenhagen. Até o final de 2024, a marca terá um total de 26 lojas em 12 cidades do Rio Grande do Sul. No âmbito nacional, a Kopenhagen já conta com 802 unidades, consolidando-se como uma das principais marcas de chocolates finos do Brasil.
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Economia NO RS, crescimento do comércio é menor do que a média brasileira 316j35
Publicado primeiro em Agora No Vale » Marca de chocolates gaúcho já colhe frutos da parceria com gigante do ramo . Por favor, não se esqueça dos devidos créditos.
Somos o jornal online do Vale do Taquari, RS. Jornalismo com responsabilidade e valorização das pessoas da região.
