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O Mercado Livre anunciou na última semana que planeja investir R$ 23 bilhões no Brasil em 2024, um aumento de 21,1% na comparação com 2023 e 35% a mais do que em 2022. Para fins de comparação, em 2019, o Mercado Livre investiu R$ 2 bi no Brasil. Isso pode ser visto, por exemplo, nas fortes campanhas publicitárias, entre elas no famoso Big Brother Brasil 24.
Com ações na Bolsa Americana, a empresa já está avaliada em R$ 78 bilhões. Crescimento na bolsa este ano é de 10% e nos últimos 12 meses de 258% de valorização.
O montante representa uma aceleração no ritmo de investimentos anuais da empresa no país, seu principal mercado, após um crescimento de 11,5% nos aportes em 2023. No ano ado, um produto foi vendido a cada 52 segundos, com mais de 413 milhões de unidades.
O vice-presidente sênior do Mercado Livre e líder das operações de marketplace da companhia no Brasil, Fernando Yunes, disse à Reuters que essa aceleração pode ser atribuída à intenção da empresa de continuar ganhando participação no Brasil em 2024 e às expectativas de um mercado ligeiramente melhor em comparação com o ano ado.
No entanto, o executivo ressaltou que os investimentos estão focados no longo prazo. A distribuição e logística será o principal alvo, assim como as operações de crédito. O número de veículos utilizados para as entregas deve mais do que dobrar e
A empresa, que gera mais da metade de sua receita no Brasil, tem elevado investimentos no país ao longo dos últimos anos, com impulso, em parte, do boom do comércio eletrônico decorrente da pandemia.
#agoranovale
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