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Em 2023, os aplicativos dos bancos digitais conquistaram um marco impressionante, atingindo a marca de 1 bilhão de s. Para adicionar ainda mais pressão aos bancos tradicionais, o número de usuários ativos dessas plataformas chegou a 180 milhões, representando cerca de 80% da população brasileira.
O Nubank, uma das marcas líder deste segmento tem registrado um aumento constante de aproximadamente 10 milhões de usuários ativos por ano desde 2019, alcançando um total atual de 58 milhões. Desde sua fundação em 2012, já acumulou mais de 161 milhões de s.
Juntos, Nubank, Piay, Mercado Pago, PagBank e Inter detêm uma fatia significativa, representando 70% dos clientes no cenário das instituições financeiras digitais.
Ainda assim, apesar desses números impressionantes, é importante notar que o volume de s desses aplicativos no ano ado foi de 160 milhões, marcando uma queda de 36% em relação ao pico de 250 milhões em 2021. Uma das explicações é que isso não se deve pela perda de clientes, e sim ao fato fato de que uma vez feito o , dificilmente será novamente realizado pelo mesmo cliente, apenas novos.
Olhando para o panorama global, as projeções indicam que o número de usuários ativos mensais em bancos digitais deve ultraar os 386 milhões até 2029.
Este cenário aponta para um crescimento exponencial dos bancos digitais no Brasil, desafiando as estruturas tradicionais e indicando uma mudança significativa nos hábitos financeiros da população.
#agoranovale #foto ilustrativa
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Publicado primeiro em Agora No Vale » Bancos Digitais no Brasil: crescimento exponencial . Por favor, não se esqueça dos devidos créditos.
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